Your current metformin side effects 1000 mg Facebook ads don’t suck, it’s just that they could be better. When spending money on Facebook advertising, you must monitor your ad spend closely, as the expense can skyrocket and suddenly kill your campaign’s effectiveness. Too many Facebook advertisers are making beginner mistakes that end up making Facebook rich and the marketer broke. Stop making those mistakes! Use these tips below and dramatically increase your Facebook advertising skills.

Split Test Your Ads

One of metformin side effects the most important things for any advertiser is to ensure that the advertisements you are running are the best that they can be. Too often advertisers/marketers will launch a Facebook ad campaign and see that they just spend $100 and got little results and generalize that this must be the case for all campaigns on Facebook. The reality is that your ad campaign probably wasn’t performing well because your ad wasn’t great. The best marketers know that performance comes from testing things out.

In the image below there are two sample ads. In this case we are testing against two interest groups: those that like tunafish and those who enjoy base jumping. I would guess that base jumpers tend to be more passionate and as such they are more likely to respond to an advertisement. I haven’t actually run these ads so I don’t know. However you should test numerous variations. Switch one component of your advertisement at a time and then compare it to another and see which works better.

There are a limited number of variables that you can change, but here are the four primary groups that you should be testing ads against:

• Ad copy – What does the text of your advertisement say? Asking the user to click “Like” below tends to work relatively well.
• Ad image – Test different images to see which ones perform the best. You can get extremely granular and test images within various demographic groups. You may find things such as that pink images work better for females.
• Interest groups – Another thing you should be testing is which interest groups are more passionate (and hence more likely to click). It’s frequently too expensive to target less passionate and less responsive markets as they click on ads much less frequently.
• Demographics within interest groups – Once you find a passionate group, try splitting the ads by gender or age group. You may find that some groups perform better than others. Narrowing this down will help you increase your ads performance and reduce the effective cost per click and cost per action.